Free SEO & website tools that just work
Report to clients, pitch new ones, compress images and convert documents. Simple tools built by the SEO Lands team for marketers, freelancers and site owners.
Pick a tool to get started
SEO Report Generator
Build a branded monthly SEO report with GA4, Search Console and PageSpeed numbers, then download it as a PDF.
Open tool For agenciesSEO Proposal Maker
Create a professional SEO proposal with services, pricing and timeline in minutes.
Open tool SpeedWebP Image Converter
Convert JPG, PNG, AVIF and GIF to lightweight WebP right in your browser.
Open tool DocumentsPDF to Word Converter
Turn PDFs into editable Word (.docx) files with text, images and formatting kept.
Open tool PopularMerge PDF
Combine several PDFs into a single document. Drag files to set the order, then download one clean PDF.
Open tool DocumentsSplit PDF
Pull out the pages you need, or split every page into its own PDF and download them as a ZIP.
Open tool DocumentsRotate PDF
Fix sideways or upside-down scans. Rotate every page or just the ones you choose, then save.
Open tool ConvertPDF to JPG
Turn each page of a PDF into a sharp JPG or PNG image – perfect for slides, social posts and previews.
Open tool ConvertJPG to PDF
Turn photos, scans and screenshots into a single, tidy PDF with the page size you need.
Open tool Most wantedWord to PDF
Convert .docx files to PDF with headings, lists, tables and images – right in your browser.
Open tool DocumentsText to PDF
Paste notes, code or a .txt file and get a neatly formatted PDF in one click.
Open tool Most wantedCompress PDF
Shrink large scanned PDFs so they fit email and form upload limits. See before/after size instantly.
Open tool ConvertExcel ⇄ CSV / JSON
Convert spreadsheets between XLSX, CSV and JSON. Preview the data and pick the sheet before you download.
Open tool WritersMarkdown to HTML
Write or paste Markdown and get clean, ready-to-paste HTML with a live preview.
Open tool SpeedImage Compressor
Make images up to 90% lighter for faster pages and better Core Web Vitals. Works in bulk.
Open tool ImagesImage Resizer
Resize photos to exact pixels or a percentage. Includes presets for social media and documents.
Open tool DevelopersImage to Base64
Encode images as Base64 data URIs, with ready-to-copy HTML and CSS snippets – or decode Base64 back to an image.
Open tool WebsitesFavicon Generator
Upload a logo or type letters and get every favicon size your site needs, plus the HTML code.
Open tool ImagesCrop Image
Drag to frame the perfect shot and crop to square, 16:9, 4:5 or any custom ratio.
Open tool SEOMeta Tag Generator
Create every meta tag a page needs – SEO, Open Graph and Twitter – with live character counters.
Open tool SEOSERP Snippet Preview
See exactly how your title and description appear in Google – with pixel-accurate truncation on desktop and mobile.
Open tool ContentKeyword Density Checker
Paste your article to see top keywords and phrases, their count and density – and spot over-optimisation.
Open tool Technical SEORobots.txt Generator
Build a clean robots.txt with presets for WordPress and WooCommerce, optional AI-crawler blocking and your sitemap.
Open tool Technical SEOXML Sitemap Generator
Turn a list of URLs into a valid XML sitemap ready for Google Search Console.
Open tool SEOURL Slug Generator
Convert page titles into short, readable, SEO-friendly slugs – one at a time or in bulk.
Open tool Rich resultsSchema Markup Generator
Fill a simple form and get valid JSON-LD for FAQ, Local Business, Article, Product, Organization and Breadcrumbs.
Open tool MarketingUTM Link Builder
Tag campaign links correctly for GA4 with source, medium and campaign – plus quick presets.
Open tool WritersWord Counter
Live counts for words, characters, sentences and paragraphs – plus reading time and social post limits.
Open tool TextCase Converter
Switch text between upper, lower, title, sentence, camel, snake and kebab case in one click.
Open tool DevelopersJSON Formatter
Beautify, minify and validate JSON with clear error messages that point to the exact line.
Open tool SecurityPassword Generator
Create strong random passwords or memorable passphrases using your browser’s secure random generator.
Open tool PopularQR Code Generator
Make permanent QR codes for links, UPI, WiFi, vCards and more. Download PNG or SVG – they never expire.
Open tool SpeedHTML / CSS / JS Minifier
Shrink HTML, CSS and JavaScript files for faster loading – see exactly how many bytes you save.
Open tool DesignersLorem Ipsum Generator
Placeholder text for mockups and themes – paragraphs, sentences or words, plain or HTML.
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Made for real everyday work
Free forever
No trials, no credit card and no limits hidden behind a paywall.
Fast results
Every tool runs right in your browser, on desktop or phone, with nothing to install.
No account needed
Open a tool and use it. We do not ask you to register or share personal details.
Questions about our free tools
Are these tools really free?
Yes. All tools on this page are free to use with no sign-up.
What does the SEO Report Generator do?
It helps you build a monthly SEO report for a client. Enter last month and this month numbers from Google Analytics, Search Console, PageSpeed Insights and more, paste screenshots, list the work done and download everything as a branded PDF.
Why should I convert images to WebP?
WebP files are usually much smaller than PNG or JPG at the same visual quality. Smaller images load faster, which helps user experience and Core Web Vitals.
Do I need to install anything?
No. Every tool works in your web browser on desktop and mobile.
Can I suggest a new tool?
Of course. Email your idea to hello@seolands.com.
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