UTM campaign URL builder
Tag campaign links correctly for GA4 with source, medium and campaign – plus quick presets.
- Files never leave your device
- Instant, no waiting queue
- No watermark, no limits
How to use the UTM Link Builder tool
- 1
Paste your landing page URL.
- 2
Choose a preset or fill source, medium and campaign.
- 3
Copy the tagged link.
Build UTM tracking links for GA4
This UTM link builder adds utm_source, utm_medium, utm_campaign, utm_term and utm_content to any URL so you can see exactly which campaigns, ads, emails and social posts drive traffic and sales in Google Analytics 4. Use quick presets for Facebook, Instagram, WhatsApp, email and Google Ads.
UTM best practices
- Use lowercase consistently – GA4 treats “Facebook” and “facebook” as different sources.
- Keep a naming convention for campaigns.
- Never add UTMs to internal links on your own site.
Turn the link into a QR code for print with the QR code generator.
Frequently asked questions
Is this tool free?
Yes, it is 100% free with no sign-up, no watermark and no daily limit.
Should UTM values be lowercase?
Yes. GA4 is case-sensitive, so “Facebook” and “facebook” show as different sources.
What is a UTM parameter?
It is a tag added to a URL that tells analytics tools where a visitor came from, such as the source, medium and campaign.
Which UTM parameters are required?
utm_source, utm_medium and utm_campaign are the core three; term and content are optional.
Do UTM links affect SEO?
No, as long as you use them on external campaign links and not internal links.
Where do I see UTM data in GA4?
In Reports → Acquisition → Traffic acquisition, using session source/medium and campaign dimensions.